Social Media Press

Small business owners spend more advertising dollars towards online exposure via socialmedia like Facebook, Twitter, Myspace, local business directories and more. With over eighty-five percent of consumers going online for products and services before making major purchases, it only makes sense to redirect spending. Most social media is free anyhow.

You just need an expert that has time to strategically create an extension of your current brand sing. That’s right, with all of the competition that the internet has brougth to table, does your poduct sing? What makes the local community want to do business with you? What is going to make someone drive hours to your place of business.

Things to thing about:

1. Brand Identity
2. Market Expansion
3. Product Relevance
4. Customer Loyalty
5. Word of Mouth (customers referring your brand outside of your market)

We are not saying stop completely all of your traditional advertising and marketing. Case in point, we had several owners say that the local Penny Saver made the telephone ring and had been for years regardless of economic conditions. The PS had been very consistent across the board. By all means, if what you are doing is generating traffic online or offline please remain with that tool.